Immersive Technology
We now have access to a technology that blurs the line between the virtual and the real world, immersing an audience through dedicated gadgets in a conjured-up ambience in which anything is possible. This technology is called Immersive Technology.
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Benefits of Immersive Technology
The technology equips us with a fabulous tool that cuts down on numerous cost and risk factors that a real-life experience would have otherwise involved. Benefits are many:
- The viewer retains more information because of deeper engagement with the virtual experience
- Reduces risk factors concomitant with dangerous and complex product handling
- Eliminates travel time for a one-on-one interaction with a product or location
- Enables easy comprehension of an unreachable and intangible model
- Fleshes out an idea to establish within the realms of our sensory experience
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Some areas in which Immersive Technology can be applied
- Product marketing
- Guided tour in tourism and real estate
- Education and training
- Investor presentation
- Security and Troubleshooting