We do not think of the print media as old school and conventional. In a world where one medium is inexorably linked with another, innovations on old platforms are of paramount importance to belong to the ethos of the target group. We have intricate knowledge of the history of print advertising, are familiar with its present trends all over the world and also research on the direction it is headed for. The cumulative impact of knowledge, curiosity, staying relevant and stellar creativity brings to fruition print advertisements that are both clutter-breaking and effective.
